Social media has evolved into an enormous marketing phenomenon that businesses of all types, sizes, and resources simply could not afford to overlook or downplay social media as an effective tool for reaching out to targeted audiences. Wise business owners realize that working with a multi-channel digital marketing approach will deliver the best results and this means including social media among the top spots in their marketing mix.
Business owners who have used digital marketing extensively in the past know that combining paid, targeted social advertising would be good support and complement to organic Search Engine Optimization in generating valuable leads that convert. The same principles apply to social media marketing, most especially in light of the challenges outlined earlier. Yet, quite a few businesses are allocating substantial budget for social advertising, as can be seen in the chart above that shows budgets from large corporations having five thousand employees or more. These businesses have yet to realize the power of social advertising as outlined in the amazing facts and statistics shown below.
